Mummyverse Beyond a Game

The success of a massive gaming ecosystem is always rooted in the synergy of the experts behind it. At Belatra, our flagship universe is driven by a dedicated team of leaders who blend product vision, creative marketing, and strategic business development. It is their collective expertise and bold approach that transformed a single concept into a full-scale brand that is now setting new standards for player engagement.

A new article has been published on iGaming Express — "Belatra Executives Discuss the Strategy Behind the Mummyverse."

In the interview, Belatra representatives

• Igor Samtsevich, CPO;
• Kateryna Goi, CMO;
• Dmitriy Voinich, Head of Sales;
• Misha Voinich, Head of Business Development

— shared how Mummyverse has evolved beyond a game series to become an important part of the company’s long-term strategy.

The article explores why Mummyverse stands out as a strong brand: a recognizable hero, a cohesive universe, bold game mechanics, and a format that helps sustain player interest while building momentum around new releases. It also highlights how this ecosystem creates value for partners — from promotional campaigns and CRM activations to deeper audience engagement across different GEOs.

This is a story of how a successful release grew into a distinctive brand with its own identity, a loyal audience, and strong potential for future growth.

Read the full article here: